The struggles with generative AI forced Apple’s own shareholder to file a lawsuit over delayed Siri features, indicating the company’s current position in this specific area is considerably weak, as other firms such as OpenAI, Meta, Microsoft, and others continue to establish a convincing lead against its competitor. The Cupertino firm is now reportedly exploring different options, with Apple executives mulling the acquisition of Perplexity, a leading AI startup, to help fuel its growth in this space. Perplexity is valued at $14 billion, and assuming Apple acquires it for the same amount, it would be the company’s most expensive purchase […]
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