In their annual financial report, Ubisoft made a statement that no doubt already has many gamers riled up. On page 10, while discussing the Group's Business Model and Strategy, they go out on a limb to say that microtransactions make premium games more fun. The adoption of monetization and engagement policies that respect the player experience and are sustainable in the long term. At Ubisoft, the golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more. Our monetization offer within premium games makes the player experience more fun by […]
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