Apple's AirPods will have a tough time selling in China as 'AI handsets' under $70 make up 60 percent of the country's market share

The first-generation AirPods launched almost a decade ago and introduced a tidal wave of ‘copy cats’ that were significantly more affordable, allowing phone makers to pretty much carve out a whole new market for themselves, while Apple continued to take the lion’s share of wireless earphones. Unfortunately, consumers also have a limited budget in which they supplement their phone purchase with a pair of affordable wireless accessories, and according to the latest data, the ‘AI headset’ market is currently dominated by products that cost $70 or less. Naturally, Apple only has the option to target one segment because of its […]

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from Wccftech https://wccftech.com/apple-airpods-sales-friction-in-china-ai-headsets-under-70-command-highest-share/