Questions surrounding the profitability of Xbox Game Pass have existed for as long as Microsoft's gaming subscription service has been on the market. Ever since the launch of June 1, 2017, and increasingly more so over the years as Microsoft improved the subscription's value through various acquisitions such as Bethesda and Activision Blizzard, the widespread consensus was that it was 'too good to be true': an amazing deal for gamers, sure, but how long would even Microsoft, one of the most valuable companies on the planet, be able to sustain it? Xbox executives such as Phil Spencer have repeatedly assured […]
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